How to Optimize Your Facebook Settings

Would you like to place your Facebook fan page in front of millions of potential viewers? You’ll see your estimated viewer number when you work through the Preferred Audience section.

As a new blogger, it is easy to be overwhelmed with all the information you have been reading about setting up a successful blog. If you are using Facebook as one of your social media venues, you will want to ensure you are reaching the maximum number of readers who could potentially find you among the masses.

First thing, this is not your typical blog instructions. This tutorial is detailed with screenshots taking you every step of the way! It is best viewed on your full screen with your Facebook fan page open in another tab. Flip back and forth as you work through the steps. If you get stuck, work through the steps again. You may have missed a phrase or word that makes the difference between completing the step or not. Oh, and you can only work through Settings on a PC or laptop, not tablet or phone. Boo, I know!

Are you wishing there was a pdf file with these steps? There is! Check out the link at the end of the post.


Step by Step Tutorial to Optimize Your Facebook Settings
Free Stock: Its Organized photo



Table of Contents:

  • General Settings
  • Messaging
  • Messenger Platform
  • Edit Page
  • People and Other Pages
  • Preferred Page Audience
  • Instagram Ads
  • Featured
  • Etc: About, Timeline, Sign Up Button

Scroll down to each section if you only need certain steps.

General Settings

  1. Logon to your Facebook fan page/biz page, not your personal timeline.
  2. Above your cover photo, on the right side, you will see Settings next to “Help”.
  3. Click on Settings.
  4. Settings is set up in two columns, left with tabs and right with the settings for those tabs.
  5. On the left, the first tab is General.
  6. Everything you see on the right side belongs to the General tab.
  7. On the right, the first setting is Shortcuts. This is handy if you want to quickly find your fan page when you are on your personal Home page. Click the Edit button and put a Checkmark in the box if it isn’t already there. Click Save Changes.
  8. The other two marked items in the screenshot below, Visitor Posts and Audience Optimization for Posts can be changed at your discretion.
  9. Page Updates – If you don’t want your viewers to know when you’ve updated your About Information or SignUp button or added a new profile or cover photo, you will want to remove the default check mark for this option. Click Save Changes.

settings general


1. Back to the left column, select Messaging. The following settings will be available. Those marked with happy faces should be considered for change.

Facebook Response Assistant

  1. Depending on your genre, you may or may not want to initiate an auto response when you receive a message. Give it a try and if you find that you don’t like it, you can always change the answer to NO.

Under Response Assistant, change the default NO to YES. Click on Change. The cell phone image will appear and under it is a field to enter your auto response. (See above and below)

Facebook Response Assistant

To have the sender’s first name appear in the body of your auto response, in the appropriate spot, click on Add Personalization and select from the available options. At the close of your response, include your URL address by selecting Your website URL from the Personalization options. Click Save when done.

Edit Page

  1. On the left column, select Edit Page
  2. The options for Edit Page do not necessarily need to be changed. However, for my personal preference, I like to have the About tab closer to the top of the list. So, click on it and drag it where you want it placed. I also removed a tab that I was not using. Click on it and select Remove. However, not all tabs can be removed. Place those at the bottom of your tabs if you don’t use them, ie, Videos.

Facebook Edit Page

As for the Templates, you can Edit the current template to select another one to see what tabs are offered with it. You can always switch back to your original template. Just remember which one it was.

Messenger Platform

  1. On the left column, select Messenger Platform
  2. This is a new feature. Ensure the default is SHOW .

Facebook messenger platform

People and Other Pages

  1. On the left column, select People and Other Pages. This is where you can see the full list of those who “like” your page along with the date. You can also see if Other Pages like your Page by clicking on the down arrow to change the list view.

Facebook people and other pages

Preferred Page Audience

  1. On the left column, select Preferred Page Audience. Now the fun begins! This is where you can specify your target audience. Let’s explore!
  2. Click the Edit button to begin the fun.

Facebook preferred audience

  1. As you can see on your screen, there are several options to specify your target audience. Click on each one to explore the results.

The Locations option: the choice is specific cities versus countries. I prefer to select countries.

Facebook preferred audience

  1. As you review your Facebook stats and insights, you will notice the age and gender of your audience. Indicate here who you want to reach based on what your stats reveal.
  2. Under Interests, search through the list for something similar or exact to your specs. As you enter keywords in the Search Interest field (See below), FB will add them to a section called Interests>Additional Interests (see above and below).
  3. Click Save when done.

preferred audience 3

Take note of the estimated audience based on your preferences. These are the potential viewers your page could be viewed by. Interesting, but don’t get hung up on this! It is only a number.

Instagram Ads

  1. Do you have an Instagram account that you connected to Facebook? If so, when you create Facebook ads, they will go automatically to Instagram. If you don’t want this to happen, click on Remove Account.

Facebook Instagram ads


  1. On the left column, select Featured. When you like another bloggers page, you can feature them on your fan page as only five pages can be shown at any time. If you have liked more than five pages, you may want to highlight your most favourite pages by featuring them.

Facebook Featured Setting

That’s it for Settings. Let’s go to your main page. Click Page at the top, just above General.

Etc: About, Timeline, Sign Up Button

On the left side you will see your tabs. Remember, you may have rearranged them. Look for the About tab.

Based on the template you are using, there are various sections to complete if you have not already done so.

On your personal timeline, it is a good thing to connect your blog. In the Work section, I indicated Owner at Go – Gather – Grow which is linked to my fan page so when clicked on, the fan page appears. This is helpful when other blogger admins want to confirm that you have a blog before you can join their groups.

Also, don’t forget to set up your Sign Up button and link it to your blog landing or contact page! This way you will drive traffic to your blog so they can become your subscribers.

If you don’t have a sign up button, let your mouse hover over the “Learn More” button or whatever it may be called on your template. You will see a drop down menu with an option of Edit Button.

sign up

On the Edit screen, you will enter your blog’s URL landing page or contact page, whichever one has the spot where viewers can subscribe to your email list. In my example below, this will bring viewers to my landing page called Gain Access.

Click Save Changes.

sign up 2

Let’s look at the other options when hovering the mouse over the Sign Up button:

Test Button – this will allow you to test the functionality of your sign up button. Did you set it up correctly? Will it take your readers where you want them to sign up for your exclusive email list? Make sure you test it!

Get Subscribers – this is a promotional feature for those with a budget. You can check it out and if you choose not to follow through, ensure you click CANCEL.

View Insights – this is helpful if you are wondering how many viewers are clicking on this button.

Edit Button – we have looked at it, above

Delete Button – deletes what you set up. You can start over at this point selecting a different button for viewers to use.

sign up 3

Just in case you were not able to work through the steps, here is the PDF File I promised, just for you!

Whew! You made it! That’s it for Optimizing your Facebook Settings. If I’ve missed anything, let me know. Drop me a line letting me know if this helped you or not. A big question for you…is there anything else you would like me to provide instructions for?

Have a blessed day!








About Cindy

Lovin' the Word of God - reading it - studying it - sharing it - living it!

7 thoughts on “How to Optimize Your Facebook Settings

  1. Cindy, thank you so much for this! I have worked through all the steps. Some I already had completed. I am excited to have added the interests. That is something I did not have and hope it helps me out! Thanks again for our detailed and hard work on this!

    1. Michelle, I’m glad to have been a help to you! Screenshots are the best for understanding what is meant in instructions. Thanks for stopping by today!

    1. You are most welcome Erin. My previous job involved writing training manuals and training staff. It’s a learning curve to compose it in a blog though but as long as it’s functional, should be okay. Glad you found value in it! Blessings, Erin.

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